Wednesday, September 23, 2009

They make it 'cause we buy it: Dale Jr. coloring/activity book

No sport offers up a more bewildering array of souvenir crap memorabilia than NASCAR, and They Make It digs deep into the corners of the Internet to bring all that strangeness to light. Today: fun 4 tha kiddies!

The item: The Dale Earnhardt Jr. Activity Book, $6.99 from NASCAR.com.

The deal: It's a combination activity book/CD-ROM! And it's all devoted to everyone's favorite marketing tool/walking heritage exhibit! (You can also find similar books for Jimmie Johnson, Tony Stewart and Jeff Gordon.) Now, I'm sure this is full of "color the cars" activities and the like, and that's rather dull. I'm thinking we could come up with much better activities for a NASCAR activity book, such as:

• The Dale Jr. "find your pit stall" search

• The "find the debris" yellow-flag track search

• The Kurt Busch "things you shouldn't say over the radio" word hunt

• The Kyle Busch "create your own Chase-missing excuse"

• Where will Danica go? A maze with no end!

• The Jimmie Johnson "find-the-square-on-the-checkerboard" game for the exceedingly dull child

... and that would be your cue, friends. Roll with it!

The hat tip: Reader Gator, who gets credit for the first item in the list above. Got some NASCARiana of your own that you'd like featured here? Hit us up at jay.busbee@yahoo.com and we'll make ya famous.

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