Wednesday, September 2, 2009

They make it 'cause we buy it: NASCAR body jewelry

No sport offers up a more bewildering array of souvenir crap memorabilia than NASCAR, and They Make It digs deep into the corners of the Internet to bring all that strangeness to light. Today: some intimate NASCAR jewelry.

The item: NASCAR body jewelry from -- hey, this is easy to remember -- NASCAR Body Jewelry

The deal: Sure, there are plenty of female fans who love NASCAR and demonstrate their fandom by wearing earrings or necklaces or whatever. But that's not committing, ladies! No, if you're going to really go to the wall for your driver, so to speak, you need to get this body jewelry! You can get tongue studs, belly button rings, and the item pictured there at right. I'm not going to say what that's supposed to pierce, but let's just say that a. you'll only get to see it if you're really good (or if the wearer has really enjoyed herself in the infield) and b. it's all kinds of wrong that young Joey Logano's number adorns that particular piece of jewelry.

NASCAR Jewelry takes great pains to note that it is in no way affiliated with Joe Gibbs Racing, NASCAR or other teams, but that's a shame, seeing as how 90 percent of your favorite drivers are wearing piercings under their firesuits. (And Joe Gibbs? Guy's pierced more than a voodoo doll. True story.)

The hat tip: Reader Nixiechick, who recommends this for all discerning pit lizards. Got a bit of NASCARiana for us to check out? Hit us up at jay.busbee@yahoo.com. We'll make ya famous!

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