In these days of tight sponsorship dollars, drivers looking to scrounge up cash can go knocking on the doors of the major companies, seeking that multi-figure infusion that will keep them on the track. But there are fewer of those big checks to go around these days, and fewer companies willing to sign them.
So what's a driver to do? Why, borrow a page from Wikipedia and go crowdsourcing. In other words, why wait for $100,000 from one sponsor when you could scare up $20 from 5,000 sponsors?
We've talked around here about throwing in cash to sponsor a Marbles/Yahoo! Sports car, but look at this -- longtime Sprint/Nationwide driver Kenny Wallace is actually going and doing it. On his website, you too can donate $20 toward Kenny's Natonwide race in Montreal on August 30th. And if you do, you'll get your name emblazoned on Kenny's No. 28 Chevy -- probably in teeny tiny font, but still -- and you'll get an autographed picture from Kenny after the race too. (If he wins, will he thank all his sponsors? "I couldn't have been here without the support of Agnes Abraham, Frankie Arnold, Lou ... ")
Over on his Facebook fan page, Kenny gives updates on the sponsorship progress, in addition to the inside skinny on both his domestic life and his broadcasting. (He pays his own bills, and he got a lecture from SPEED TV for asking Jimmie Johnson for an autograph.) As of two weeks ago, he was at 90 percent of his goal for the sponsorship; what say we push him over the top?
You've got until July 31 -- that would be Friday -- to get your money in and get your name on Kenny's ride. Do it!
Be a part of a once-in-a-lifetime opportunity [KennyWallace.com]
Kenny Wallace Facebook fan page
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