No sport offers up a more bewildering array of souvenir crap memorabilia than NASCAR, and They Make It digs deep into the corners of the Internet to bring all that strangeness to light. Today: it's collectible AND delicious!
The item: Dale Earnhardt brand soda pop from Sundrop. Bottles date from 1979 to 1990, and are available from $20 to $30 from eintown.com.
The deal: Way back in the day, I had an old can of Billy Beer that I thought was going to make me rich one day. Well, it didn't, and something like 30 years later, my buddy and I -- who had probably sampled too many beers of a more recent vintage -- decided to open it up. Being guys, and therefore idiots, we decided to try to drink the three-decade-old Billy Beer. I put the can to my mouth, tasted something like dirty water, and then something slid from the bottom end of the can almost down my throat. I don't remember a whole lot after that.
Anyway, I tell you this entertaining little tale to relate to you what these 20- to 30-year-old Dale Earnhardt soda bottles must taste like. So if you do buy them, for the love of heaven, do not drink them. Collect them, use them for paint stripper, befoul the earth for a generation, whatever ... just use another beverage to salute the Intimidator.
The hat tip: To reader James, who spotted this collection. Got some bizarre NASCARiana of your own that you've found out on the web? Hit us up at jay.busbee@yahoo.com.
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