LMS pairs with local hotels to lower race week rates

Building on Benjamin Franklin's simple concept of "a penny saved is a penny earned," Lowe's Motor Speedway has developed a multi-faceted program to lower the cost of attending a NASCAR race despite rising fuel costs during these difficult economic conditions.

Working with area hotel operators, its souvenir and concession vendors and corporate sponsors, Lowe's Motor Speedway has reduced the overall cost for fans to attend the Bank of America 500 Sprint Cup Series race on Saturday night, Oct. 11.

"Consumers are constantly faced with very difficult economic decisions and we've worked hard to make attending our race a more affordable entertainment opportunity. It should be about fun, not finances," said Marcus Smith, president and general manager of Lowe's Motor Speedway. "We've been able to make this a group effort. Not only have we put together a ticket package that will save race fans 30 percent, they will also enjoy reduced prices on hotel rooms, concession items and souvenirs."

In an unprecedented move for a NASCAR race market, 35 hotels located within approximately 30 miles of Lowe's Motor Speedway have agreed to reduce their nightly race week room rates by 15 percent and waive their minimum stay requirements.

"Collaborative efforts such as this are the essence of the Charlotte region," said Tim Newman, chief executive officer of the Charlotte Regional Visitors Authority. "We are proud to represent the hospitality industry in this unique promotion. The hotels understand the importance of NASCAR here in Charlotte, and truly embrace it by giving fans the extra incentive to enjoy the fantastic sport that helps define this region."

"Lodging is a major expense for race fans and we greatly appreciate the Charlotte Regional Visitors Authority working with its member hotels to roll back prices and eliminate minimum stay requirements," Smith added. "The CRVA is truly setting an example for other NASCAR markets around the country."

In conjunction with Circle K and Coca-Cola, Lowe's Motor Speedway has introduced the Circle K Family Four-Pack for $159.

The unique race-day experience includes four reserved Diamond Tower seats for the Oct. 11 Bank of America 500 along with four hot dogs and four 20-ounce Coca-Colas. The $159 price represents a savings of 30 percent if the same tickets and concession items were purchased separately.

In addition, each person purchasing the Family Four-Pack will receive a coupon for a free 12-pack of Coke Zero that may be redeemed at a participating Circle K store.

The savings will continue when fans arrive at the speedway for the Bank of America 500, round five of the 10-race Chase for the NASCAR Sprint Cup. A special souvenir package, featuring a Lowe's Motor Speedway T-shirt and hat that would normally sell for $48, will be available for just $20. At concession stands, fans will find four new combination packages reflecting 10 to 25 percent savings on their favorite items.

Race fans are reminded that Lowe's Motor Speedway offers 160 acres of free parking and numerous affordable camping options are also available.