Office Depot, Old Spice to sponsor Stewart's No. 14

Office Depot and Old Spice will serve as co-primary sponsors of Tony Stewart's No. 14 Chevrolet Impala SS Sprint Cup Series entry beginning in 2009. Officials from the two companies, as well as from Stewart-Haas Racing, made the announcement Friday near Indianapolis Motor Speedway.

Office Depot, a leading global provider of office products and services, along with Old Spice, the No. 1 antiperspirant/deodorant stick and body wash choice for guys in the United States, have entered into multi-year agreements with Stewart-Haas Racing to sponsor the new entry driven by Stewart. In addition, both Office Depot and Old Spice are official NASCAR partners, successfully leveraging their relationships with NASCAR and their race team sponsorships as powerful marketing platforms for their brands.

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A.J. has always been my hero and will always be No. 1 on my hero list, with the best part being that we are really good friends.
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TONY STEWART"To have Office Depot and Old Spice throw their support behind me and this race team makes me extremely proud," said Stewart, who announced on July 10 that he had acquired a 50 percent stake in what is now known as Stewart-Haas Racing. "These are two partnerships that make a lot of sense.

"Office Depot focuses on small business owners, and with my role as a driver and owner next year, I'm both their spokesman and their customer -- and I have been for years, because with two USAC teams, two World of Outlaws Sprint Car Series teams and three racetracks, you need a smooth-running office if you expect your business to run right.

"Old Spice has been with me for nine years, but our 10th year together is obviously going to be pretty big. This is a major commitment for the Old Spice brand, and we're going to make sure the success we've enjoyed over the years continues."

Delray Beach, Fla.-based Office Depot is the official office products partner of NASCAR, and its new sponsorship of Stewart, a two-time Sprint Cup Series champion, gives the multi-channel retailer continued star power in what will be its fifth year as a NASCAR sponsor.

"Tony is a successful entrepreneur who has an impressive record as a small business owner. This is one of the reasons why he is such a perfect fit for Office Depot," said Chuck Rubin, president of North American retail for Office Depot. "We believe that Tony's passion to win and relentless pursuit of excellence truly embody the essence of the Office Depot brand and represent the commitments we make every single day to help our customers be successful."

Old Spice, a brand of Cincinnati-based Procter & Gamble, is the official antiperspirant/deodorant of NASCAR, and its longstanding partnership with Stewart has helped Old Spice become the leader in its category, as well as the male body wash category.

"We've really valued our relationship with Tony and have been growing our partnership for over nine years now," said Alex Keith, P&G beauty, general manager, North America deodorants. "It's been a great program for Old Spice, and when he came to us with the opportunity to make it even bigger, we knew it was the right move. We're absolutely thrilled to be on board."

Also supporting Stewart's Office Depot/Old Spice effort in 2009 will be Chevrolet. The winner of 31 manufacturer's championships since coming to Sprint Cup in 1955, Chevrolet adds another powerful team to its already potent lineup with the addition of Stewart-Haas Racing.